Challenger One | Fact or Faux Challenge
Branding, Marketing, UI / UX Design, Development
Jan 05 2021
MVC.NET, IIS, Microsoft SQL Server
Best Friends Animal Society
The Challenger One platform - currently themed "Fact or Faux Challenge" - is an acquisition and engagement tool that gamifies simple, quiz-like questionnaires, surveys and polls, turning them into fun, gameshow-like trivia challenges (i.e. triviafication). Challengers (participants) answer ten questions, provide a little information and then get presented their score and rating. From their score sheet, participants have the opportunity to view data visualizations that aggregate all challenger scores, so they can see how they stack up. From this same view, challengers can "enter to win" a prize and share their score on social media. Best Friends leveraged this platform for a data literacy campaign in 2021, fielding three challenges over a period of 5 months.